Place branding · Educational work
For my BA i worked with the topic Place Branding with the goal to turn a space into a place. Nørrebroparken is a diverse park located in the most diverse part of Copenhagen, with outdoor room for cultural differences and everyday meetings between people from different parts of society. 100 lines of code were written in order to create 55.440 logo variations making up the dynamic visual identity. Diversity has many faces, and so does this dynamic visual identity.

Selection of the dynamic logo

The underlying grid

Merchandise · Skateboard

Merchandise · Bags

Flags at the park


Wayfinding at the park

Color palette